Subdomains vs. Subdirectories

When you’re first getting started with a new space on a new Web host, you might think of yourself as owning a small “territory” of the Web. Everything you place in your public folder on the server becomes available for anyone on the Web to see (assuming they know the address of your site and the files you’ve placed there).

If you’re just putting up a handful of static, HTML pages which you want to make available to colleagues, friends, or family by sending them links, then working with this large, unorganized space may work. But as soon as you get to the point where you want to organize your site, you’re going to need a new strategy.

Consider this scenario: you want to have a personal blog on your new Web space, where you share pictures and short written pieces with family, friends, and colleagues. In addition, you’re working on a large research project that requires you to build a Web-based repository of digital images related to your discipline. You want to use one application (say, WordPress) to manage your personal blog. For your research project, you’ve settled on another open-source application (Say, Omeka). Both of these are applications that need to be installed on your Web host, but you can’t just put them both at your main domain name – if you did, both sites would quickly experience conflicts and errors. You need to cordon off separate spaces for your different Web “properties.”

There are two primary strategies for parceling up your Web space. You can create subdomains or subdirectories. But before you can understand the difference, you need to first understand what we mean when we talk about your root domain.

Root Domain

Let’s say you’ve registered a new domain for colgate.domains called yourdomain.com. Anything that is stored at this core URL is considered to be at the root of your domain: Nothing comes before the address or after the address. You can certainly decide that you simply want to have a single site on your Web host (say a blog running WordPress), and you can set that blog up at your domain’s root. To get to your site in this scenario, users would simply go to yourdomain.com.

Subdomains

When you want to do more than just have a single site at the root of your site, you need to decide now to organize your space. One way to do so is by setting up subdomains.

You’re already familiar with the concept of subdomains, even if you don’t know it. Consider Colgate University’s  Web site at http://www.Colgate.edu. As you browse parts of that site, you’ll notice that the domain changes. When you’re looking at your department Web site, say the site for IITS at http://iits.Colgate.edu, the URL is no longer just Colgate.edu. Now the root of the url is iits.Colgate.edu, indicating that you’re on the part of the site that is dedicated to information on Instructional and Information Technology Services.

If you browse to the Moodle page at http://moodle.Colgate.edu, you’ll notice that the domain changes again, this time indicating that you’re in the Moodle page of the Colgate University’s site.

As you can see the domains serve two purposes: they help to organize the site from a technical perspective, but they also serve as indications to the users that they are in a new/different space.

As you work on your site, you’re welcome to create as many subdomains as you like, and in each subdomain you can actually create a distinct, individual Web site.

Subdirectories

The alternative for organizing your space is to simply set up subdirectories. These function much like file folders on your computer. Instead of creating a blog at blog.yourdomain.com you would place it in a subdirectory called “blog” making the address yourdomain.com/blog. Setting up subdirectory is really easy. You can create folders on the fly when installing applications (like WordPress), and you can also manually create them in your file browser.

There is one particular issue you need to be aware of. Let’s say you’ve installed WordPress to be your primary blog at yourdomain.com. Later, you decide you want to create another image gallery site on your site, and you want to place it at yourdomain.com/gallery. But, if for some reason you’ve already created a page on your WordPress site called “Gallery” then the url yourdomain.com/gallery will already be taken. If you try to create a subdirectory of the same name, you’ll get a conflict and errors.

Tips & Review
  • Subdomains are generally a cleaner, more elegant solution to organizing your site. You’re less likely to get conflicts or errors. However, when using subdomains the process is slightly more complicated: You must create subdomains first, before you can install anything in them.
  • Subdirectories don’t create as pretty URLs as subdomains, but they’re easier to set up. They can, however, result in conflicts with existing Web pages.
  • As soon as you create subdomains or subdirectories to organize your site, you need to consider how people are going to find them. If you’ve created a new primary blog at blog.yourdomain.com, and someone goes to just yourdomain.com, they won’t see that new site. It is possible to set up redirects to avoid this issue. You can also always create links from pages on one subdomain of your site to another.
  • If you really just need one site, sometimes installing at the root of your domain is the easiest thing to do, at least as you’re getting started. You can always add more pieces to your territory later with either subdomains or subdirectories.
Tutorials

Setting Up Subdomains

A subdomain is one way of organizing and separating content on your site. To create a subdomain, use the following steps:

  1. Login to colgate.domains with your Colgate username and password to access your cPanel.
    Colgate Login Enter your Username and Password
  2. Once logged in, you’ll be at the homepage of your control panel. The easiest way to navigate the panel is using the search feature in the top right panel. Click the Search box and type “subdomains” (without the quotes). When you press enter, you will automatically be taken to the Subdomains page. Or, you can scroll down and click the Subdomains button on the cPanel.
    screen shot of subdomains application
  3. Choose a name for your subdomain and type it into the Subdomain box. Just like top-level domains, subdomains can only contain numbers, letters, and hyphens, and the best subdomains are simple, short, and descriptive.
    screen shot of creating a subdomain
  4. Once you’ve typed in a name, cPanel will automatically populate the Document root field for you. This will create a folder to contain your subdomain’s files. You’ll usually want this folder to match the name of your subdomain, so it’s easy to identify where different files live in your account. You might want to change the document root if you already have a folder in your account that has the same name as the subdomain you are trying to create, although this should be rare. Once you’re done, click Create.
    screen shot of create subdomain screen
  5. Once you’re done, click Create. If everything went well, you should see a message that your subdomain was created successfully.
    screen shot of success window

Your subdomain will now be available as an option for automatic installation of various software (WordPress, MediaWiki, etc). If you prefer to install web applications manually, you can do so in the document root (folder) you created in step 5.

Video Tutorial & Ideas

Setting Up FTP

There may be times when you need to transfer files to or from your space on your Web server. There are a number of scenarios when this might be necessary:

    • You’re working with an application that allows you to install plugins/extensions, but the files need to be manually moved to the server in order to add them. (Note: This is NOT required with WordPress which allows you to install plugins through the backend in your browser.)
    • You’ve developed a custom site/pages using a Web design program, and you need to upload the files you created to the server

One way to upload files is by using the File Manager that is part of cPanel. However, sometimes you’ll find it easier/necessary to use FTP, or File Transfer Protocol, to move files to the server. This can be particularly useful if you’re working with a web space where you’re not the owner (so you don’t have access to the File Manager in cPanel) or if you need to provide file access to someone else to your space on the Web server.

What exactly is FTP?

File Transfer Protocol is a method that allows you to remotely move files between a Web server and another computer – usually your local/personal computer. Using a pre-defined FTP account (with a username and password), you can configure an FTP client (a program you run on your computer that allows you to transfer files via FTP.

Note: FTP is not a secure protocol!  Your password and all FTP file transfer traffic are not encrypted. You should therefore no

There are lots of FTP clients that you can use; some are free and some are not. A few free ones you might consider:

For the purpose of this tutorial, we’ll show you how to set up FTP in FileZilla, but you should be able to generalize these instructions to use in any FTP client.

Creating/Using Your FTP Accounts

If you need to FTP to your the Web server, or if you’re setting up an FTP account for someone else to use to FTP to your space, you’ll need to start in your cPanel:

    1. Login to your colgate.domains account cPanel
      Colgate Login Enter your Username and Password
    1. In the Search Box at the top of the page, search for “FTP”, and click the FTP Accounts icon that appears.screen shot of FTP accounts
    1. You’ll have the option to create a new FTP account or you can use the default master SSH/SFTP account. To create an account, fill out the Add FTP Account form with a username and password. By default, the new FTP account will be limited to a directory with the same name as the account you’re creating under your public_html (or subdomain) directory but you can change this before creation.
    2. NOTE: FTP is not a secure protocol!  Your password and all FTP file transfer traffic are not encrypted. You should therefore not re-use current passwords here. 
    3. When you’re done, click Create FTP Account.
      Add FTP account window
    1. Once you’ve created the new account, you’ll see it appear in the list at the bottom of the FTP Accounts page.
    2. In addition to this and similar accounts you’ve created, below in the Special FTP Accounts section you’ll see the default FTP Accounts. The username for the first of these accounts corresponds to your cPanel username (not your Colgate account name; you will find the username here but must find the password in your account creation email message). This FTP account has full privileges to access any space on your Web server.
    3. Further, this first Special FTP account can be configured to use the secure SFTP connection method which encrypts passwords and any transferred content.
    1. For whichever account you will be using for, click the Configure FTP Client link.
  1. Write down the username, server, and port information that appears. You will use this (or will provide this to the person you are giving FTP access) along with the password you set in order to configure your FTP client.

Configure FTP in Your FTP Client

Below are links to tutorials for setting up both FileZilla and CyberDuck to connect to you FTP account.

Note: When using the standard, non-secure FTP connection (required for any accounts that you create), FileZilla settings must be changed, even if you use the downloaded configuration file. The protocol for these connections must be simple FTP.

File Structures and the File Manager

Web hosting is, at its basic core, files and folders on a computer that is connected to the internet and setup to distribute them. How that computer (typically a server) is setup to do that is covered more in LAMP Environments but this article will explain the idea of the file structure and how it relates to what you view on your domain.

When you signed up for your domain, a web hosting account was created. Although you typically will interact mostly with the web interface to create subdomains, install applications, and other common tasks, you might occasionally also need to work directly with the files in your account. The File Manager in your cPanel is one way to see these files. You can also create an FTP account in cPanel and use an FTP program to interact with these files (FTP stands for File Transfer Protocol, and it’s a way of using a desktop client to transfer files to and from your Web server space).

Let’s take a look at the File Manager built into your cPanel to get a better understanding of the file structure that makes up your website(s).

  1. Login to cPanel with your Colgate username and password.
    Colgate Login Enter your Username and Password
  2. On the homepage of your control panel, you’ll have all the various tools listed. You can easily find the File Manager by using the search tool in the upper righthand corner and typing File Manager. You can also find its icon under Files.
    screen shot of files manager
  3. You are now sent to the File Manager and can navigate the folder structure there.screen shot of public_html folder and navigation options

You’ll notice when the File Manager opens up that this looks very much like a folder on your computer. There are a few folders in it as well as files, and you can navigate down into those folders and see what’s inside of them. At the top level of the File Manager, you also have the option of interacting with files and folders you select by moving them around or removing them. There is a larger article all about how to use the file manager at
Accessing Your Files through the File Manager so we won’t talk much about how the interface works, rather we’ll cover what those folders and files actually mean and how they relate to what someone sees when they visit your website.

By default, you have a variety of folders at the root of your web space (the first screen you see when you open up the file manager). Some of them are created automatically to store information about the panel and setup of certain sites. These folders are things like access-logs, etc, ssl, and tmp. You can safely ignore most of those folders because they don’t correspond to actual websites. Let’s look at which folders do and how it all works.

Your main domain, mydomain.com, corresponds with a folder called “public_html.” Whatever files and folders are inside of this folder are available at that domain. If you installed WordPress here you’ll likely see a lot of WordPress-related files within it (which were probably helpfully put there by the automated installer). Let’s say we uploaded an image called mypicture.jpg into the public_html folder. That image would now be available at mydomain.com/mypicture.jpg. The slash after your domain implies “this file is inside this folder”. But what if we had a folder inside the public_html folder? How does that appear? This is typically called a subfolder so let’s put a folder in public_html called “images” and put our image, mypicture.jpg, inside of that folder. What would you type in a browser to get to that file now? The location would be mydomain.com/images/mypicture.jpg. So subfolders are also indicated by a forward slash after a domain.

What about subdomains? You can have completely separate sites called subdomains that appear as nameofsubdomain.mydomain.com. But where are they in the file structure? When you created your subdomain the control panel asked you to give the folder a name. If I had a subdomain called photos.mydomain.com for example, I might want to name the folder “photos” (by default your control panel will call the folder by the name of the subdomain). Folders for subdomains are located inside the public_html folder. So when you go to the File Manager and navigate to public_html, you’ll see folders listed for all of your subdomains and once you navigate inside one of those folders, you’ll see files and folders specifically for that subdomain that appear on the web at that subdomain’s address.

The File Manager in your control panel is great to view these files and folders, but it can be limiting if you want to upload an entire folder of information to your website. If you find yourself wanting to do more with the files and folders on your web space you can download an FTP program like Filezilla and connect to your website by creating an FTP account in your control panel (also located in the Websites and Domains tab). An FTP program will allow you to upload and download an unlimited number of files and folders quickly.

Accessing Your Files through the File Manager

Your colgate.domains cPanel includes a File Manager that allows you to interact directly with the files stored in your web hosting account. This can be useful if you want to upload software that cannot be automatically installed via the Web Applications section of your cPanel, if you need to change the name or permissions of a file or group or files, or if you want to edit a plain text file. To access your files via the File Manager, use these steps:

  1. Login to colgate.domains with your Colgate username and password.
    Colgate Login Enter your Username and Password
  2. Once logged in, you’ll be at the homepage of your control panel. The easiest way to navigate the panel is using the search feature in the top right panel. Click the Search box and type “File Manager” (without the quotes). When you press enter, you will be automatically redirected to the File Manager.  You can also find its icon under Files.
    screen shot of files manager
  3. On the left side of the “File Manager” window, you’ll see a navigation menu containing the file structure of your webhosting account. More information about the contents of these files and folders can be found in the “File Structures and the File Manager” documentation in this knowledge base.
    screen shot of files available through File Manager, including the Public_html folder
  4. In the navigation menu, choose the public_html option. This will take you directly into the folder that contains the files associated with your website(s). You’ll notice your current location (the public_html folder) is bolded and highlighted in this menu. Click the [+] (expand) icon next to a folder to see what subfolders it contains, or click on the name of the folder to view all of its contents in the file browser on the right side of the page. You can also navigate through the folders in your account by double-clicking on them in the file browser on the right side of the “File Manager” page.
    screen shot of public_html folder and navigation options
  5. To select an item, click once on its icon in the file browser. You can also use the “Select All” button above the file browser, or your computer’s keyboard shortcuts (Shift, Command, Control, etc), to select multiple items from this list.
    screen shot of file manager select all option
  6. Depending on what you have selected, different options will be available to you in the action menu across the top of the “File Manager” page. If you have selected a folder, for example, you can “Rename” it or “Change Permissions” on it, but do not edit it using the Code Editor or HTML Editor.
    screen shot of file manager tools
  7. If you know exactly what location you want to skip to within your webhosting account, you can type it into the box directly above the navigation menu and click Go.screen shot file manager find folder by nameAlternatively, if you know the exact name of the file or folder you are looking for, but not its location, you can use the Search box to find it.screen shot to find file by name

Applications Available in Installatron

Installatron, the script installer that is part of the colgate.domains cPanel, allows you to easily install Web applications to your Web space. Below is a list of all of the applications currently available to you through Installatron:

Community Building

  • Vanilla Forums
  • MediaWiki
  • ExtCalendar
  • Booked
  • WebCalendar
  • phpFreeChat
  • phpMyChat
  • Dada Mail
  • PHPlist
  • Site Recommender
  • FluxBB
  • MyBB
  • phpBB
  • Simple Machines
  • XMB Forum
  • Elgg
  • Oxwall
  • Pligg
  • GBook
  • Lazarus Guestbook
  • DokuWiki
  • PmWiki
  • WikkaWiki

Content Management

  • WordPress*
  • Scalar*
  • Omeka*
  • Drupal
  • b2evolution
  • Geeklog
  • PivotX
  • Serendipity
  • Textpattern
  • CMS Made Simple
  • concrete5
  • Contao
  • ImpressPages
  • liveSite
  • Nucleus CMS
  • phpwcms
  • PyroCMS
  • SilverStripe
  • Soholaunch
  • TYPO3
  • WebsiteBaker
  • Chamilo
  • Moodle
  • phpMyFAQ
  • Code Igniter
  • Coranto
  • MODx
  • e107
  • Joomla
  • Mahara
  • Mambo
  • ocPortal
  • PHP-Fusion
  • PHP-Nuke
  • Tiki Wiki CMS Groupware
  • Xoops
  • Zikula
  • Mukurtu
  • Dotclear
  • LifeType
  • Text pattern
  • Get Simple
  • Grav
  • Known
  • efront
  • CakePHP
  • Laravel
  • Nette
  • Smarty
  • Symfony
  • Zend Frame
  • Subrion

e-Commerce and Business

  • OSClass
  • Quicksell Classifieds
  • FrontAccounting
  • OrangeHRM
  • Feng Office
  • SugarCRM
  • Vtiger
  • Zurmo
  • CubeCart
  • Magento
  • OpenCart
  • osCommerce
  • PrestaShop
  • TomatoCart
  • Zen Cart
  • BoxBilling
  • phpCOIN
  • Simple Invoices
  • WHMCS
  • Collabtive
  • Mantis
  • PHProjekt
  • Crafty Syntax Live Help
  • Help Center Live
  • HESK
  • osTicket
  • Revive Adserver
  • Open Classified
  • Dolibarr
  • Open Real Estate
  • Open Biblio
  • Group Office
  • Suite CRM
  • AbanteCart
  • WeBid
  • Blesta
  • Client Exec
  • The Bug Genie
  • Live Chat Helper

Photos and Files

  • ownCloud
  • Gallery
  • GQ File Manager
  • OpenDocMan
  • Power File Manager
  • ProjectSend
  • Coppermine
  • Piwigo
  • TinyWebGallery
  • ZenPhoto
  • Codiad
  • Pydio
  • Koken

Surveys and Statistics

  • Aardvark Topsites
  • Advanced Poll
  • LimeSurvey
  • phpESP
  • Simple Poll
  • phpMyCounter
  • Piwiki
  • Seo Panel

Miscellaneous

  • YOURLS
  • Tiny Tiny RSS
  • PHPLinks
  • SiteBar
  • iTron Clock
  • WebCards
  • Contact Form
  • Form Tools
  • phpFormGenerator
  • webtrees
  • Feed on Feeds
  • selfoss
  • Search Engine Project
  • Wallabag
  • OHMS Viewer

Installing Applications with Installatron

Installatron is a script installer that allows you to quickly and easily install Web applications on the Web space. By default, when you use Installatron, the application you add will be automatically upgraded whenever a new version is available (and a backup will be kept, just in case).

Installing Applications Using Installatron

  1. To get started you’ll need to login to your control panel by going to https://colgate.domains/dashboard/.
  2. Here you’ll login with your Colgate username and password.
    Colgate Login Enter your Username and Password
  3. Once logged in you’ll be at the homepage of your control panel. You will need to scroll down until you see a section of the Control Panel labeled “Software.” Within this section, you will see a link to the Installatron Applications Installer which you should click. Or, you can type “installatron” (without quotes) into the search bar.  When you press enter you will automatically be redirected to the Installatron page.

  4. When Installatron opens, you will see a list of any applications you’ve already installed. To install something new, click on the Applications Browser button (labeled with a large star).
    screen shot of installatron applications
  5. A listing of all of the applications you can install by default in Installatron will appear. Browse to the one you want to install, and click the icon.
  6. After clicking the icon, a page will appear with information about the application, links to resources, and a link to install it.
    screen shot of WordPress application in Installatron
  7. Click “Install this application” when you are ready.
  8. A page will appear with a number of settings you can choose/change. The image below shows these settings; here is a rundown of them:
    screen shot of Installatron application options
    • Location: You’ll need to choose where to install your new application. You can install it at the root of your domain or in a subdomain (which you need to set up first). In addition, you can place your application in a folder (in either your root domain or a subdomain)
    • Version Information: You can choose a version of the application. Generally, we recommend choosing the default version. It is likely to be the most recent, stable release.
    • Updates & Database Management: By default, the system is set up to automatically upgrade (and create backups upon upgrading) all applications. In addition, by default, the database will be set up for you automatically. We recommend NOT changing these options.
    • Username/Password: An username/password will be automatically generated for you. You can choose to change this, if you like.
    • Click Install: After installation, you’ll be taken back to the main Installatron page, with details about the application you just installed. At any time you can come back here to review the application details, back it up manually, or uninstall it.

To get to your new site, you can click the “website” link. What’s more, with certain applications you can use this space to login to the admin area.

In addition, you’ll have received an email with your username/password and a link to your new site.

Introduction to CPanel

Your Web hosting account on colgate.domains is managed through a control panel interface called cPanel. cPanel is an industry-standard tool for managing your domain and hosting. Using this tool, you can do all kind of things with your Web space including the following:

  • install Web applications
  • view and manage files in your space
  • create subdomains
  • create and configure FTP accounts
  • review access logs for your site
  • manually manage and configure databases

Accessing cPanel has become even easier now! All you need to do is login at the top right of the page at colgate.domains (with Colgate Username and Password) and your website’s cPanel will automatically be displayed upon login.

Once you’re logged in, you’ll see the cPanel interface. It is divided into sections, making it easy to locate the different tools and services available to you.

Many of the tutorials on this site walk you through particular tasks in cPanel, but we encourage you to explore on your own, as well.

Registering a Domain

Colgate Domains currently utilizes subdomains of .colgate.domains for the initial signup, however after using your space you may decide you’d like to register a top-level domain (a .com, .net, .org address). You can do this by registering a domain with a service provider (we make a recommendation below, but any domain provider should work) and adding it to your space as an Addon Domain.

To start you’ll need to get the domain registered. When choosing a domain we recommend keeping it all lower-case, avoiding hyphens, keeping it short, and of course it will need to be a unique address. Reclaim Hosting has made the process of registering a domain quite simple, and the domain will work with very few additional steps due to the integration they have with our hosting system. To register a domain you would go to https://portal.reclaimhosting.com/cart.php?a=add&domain=register and type in the domain you’d like to purchase:

screenshot of domain registration at reclaim.com

After ensuring the domain is available for purchase you’ll be prompted to select whether you’d like to protect the contact information associated with the domain. All domain registrations are required to have valid contact information publicly available, however, a proxy service to protect your identity is available for an additional fee. You can read more about this service, ID Protect, at http://docs.reclaimhosting.com/FAQ/ID-Protect-FAQ/.

You’ll also be prompted for nameservers for the domain. If registering the domain through Reclaim Hosting you can leave these with the default. If registering the domain elsewhere you’ll want to point the nameservers to ns1.reclaimhosting.com and ns2.reclaimhosting.com in order for the domain to work with our system.

Once you’ve completed the checkout process with payment information the domain will be registered automatically. The last step is to add it to your existing account here at Colgate Domains. To do that you’ll log into your account at https://colgate.domains/dashboard and in cPanel navigate to Domains > Add-on Domains.

screen shot of add-on domain option

Here you will type in the domain that you registered previously to host it within your space on Colgate Domains. cPanel will also setup a subdomain which you can leave with the default that it creates and verify a location for the files for the domain (typically a folder inside of public_html). The option to create an additional FTP account is present but not necessary. Once the domain is entered click Add Domain to add the domain to your hosting account.

screen shot showing how to add a domain

At this point the domain will now be hosted in your account and you can use it to install software, upload files, and any number of other actions available to you in cPanel.

Social Media

As you begin to build out your digital presence you’ll probably start to think about social media in some form. In fact it’s likely that you already have at least one, if not more, social media accounts (Facebook being the most popular to date). Everyone uses social media in different ways, and although it’s often interesting to see people break the boundaries of the “social norms” of a specific online community, this article will focus more on the accepted use cases for specific social networks and how they can help you build your digital presence. This is by no means a comprehensive “How To” of Twitter or Facebook, but a good starting guide to think about where you best fit in to these online communities.

Facebook

The majority of folks that will read this likely have a Facebook account. With over 1 billion active users it’s by far one of the more popular social networks. Many treat Facebook as a semi-personal space, one reserved for family and friends to share photos and highlights of what’s happening in their lives. Facebook also supports “Groups” for sharing amongst a smaller set of individuals regularly, and “Pages” which are less personal and more public-facing profiles meant for organizations and businesses. There are plenty of applications that make it easy to publish a link to the work you do on your blog and your participation in other networks back into your Facebook profile. In genera, it’s a good practice and can often lead to interesting conversations with different groups of folks. This practice of publishing elsewhere and then feeding into Facebook is desired over the alternative, using Facebook for all content and then pushing it out to other communities. The main reason for this is that privacy concerns over how different people can view content on Facebook have changed often enough to leave users concerned. There’s also never any certainty of sustainability with any of these social networks (remember MySpace or Friendster?) no matter how popular, so publishing in your own space and then pushing out to others makes a lot of sense. The key takeaway is that Facebook is a great personal network and can also be the starting point for some of these larger professional discussions should you decide to use it that way.

Twitter

While no longer the new kid on the block, Twitter has only relatively recently started to gain momentum. It doesn’t have nearly the same user base as Facebook (though there are about 500 million accounts to date) and the way people use it is very different. Twitter has focused on the short status message from the start, before Facebook even integrated the idea into their platform. Users are limited to 140 characters. It’s a conversational platform for interacting with people. It’s used heavily at conferences and many choose this as a social network for really networking with peers and others in their community as well as people they might not ever meet in real life. You can follow as many people as you want and it’s a great way of having a stream of information about “what’s happening” with people and groups you’re interested in. One powerful development of Twitter is that celebrities have begun to embrace it as a way to speak directly to their fans without having the message interpreted through other media and journalism with a slant. The ability to search various topics or hashtags (keywords) and see a running stream of what people are saying about that topic is also a very powerful way of gauging reaction to ideas and events. It’s a great idea to experiment with a Twitter account by signing up, adding a profile picture and information about yourself, following a group of people, and interacting with it daily. While the gratification may not be immediate, it’s one of those social networks where the more you put into it the more you will get out of it.

LinkedIn

LinkedIn is the professional resumé of social networks. It mixes the ability to keep an updated resume of where you work and what your accomplishments are with a social aspect of having people recommend you and comment on your work. Most users find LinkedIn helpful not as a day-to-day network they use, but rather when they’re searching for a new job and want to find people they know that might have connections. The old saying “It’s who you know” when finding a job or making a connection is particularly relevant here where those connections can be exposed to you (You know this person who works for the company of one of Bill Gate’s sons, and the VP went to high school with you).

Summary

As mentioned in the opening paragraph, talking about social media is an ever-changing and moving target and this article can never be truly comprehensive. The goal of Colgate Domains is to have you thinking more critically about where you put your content, not that you don’t participate in these networks which still have a lot of value, but rather that you own the work you create. Facebook, Twitter, LinkedIn, and others all have different audiences and the more places you push your content to, the more opportunities for discussion and feedback you’ll receive. The ability to network with an increased amount of people that isn’t reliant on face-to-face meetings is a powerful change in how we interact on the web and the value of it. As you begin to explore social media the best recommendation would be to choose a space you want to explore and really dive in. Follow as many people as possible, talk to them, respond to their work, and you’re more likely to get responses in return that start to build that sense of community for you.